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Information Collection
What We Collect
When you browse through our site we collect: • Basic information about your computer, browser and connection to make sure that we can give you proper information and customer service and for security purposes.
• Aggregate information on what pages consumers access or visit to improve our site.
If you decided to buy a ticket, we will ask you for more information including:
• Your name and address which, among other things, enables us to have your tickets delivered to you;
• Your email address and telephone number so we can contact you;
• Your date of birth, which, among other things, ensures that all of our users are adults and provides us general demographic information;
• A login and password to use to update your information at any time in the future.
• Credit card information to complete your transaction
Profile
We store information that we collect through cookies and log files to create a profile of our users. A profile is stored information that we keep on individual users that details their preferences. Consequently, collected information is tied to the users personally identifiable information to provide offers and improve the content of the site for the user. This profile is used to tailor a user's visit to our website, and to direct pertinent marketing promotions to them. This information may also be used to help improve our services overall. We do not link the information we store in cookies to any personally identifiable information you submit while on our site. Cookies:
A cookie is a piece of data stored on the user's computer tied to information about the user. Usage of a cookie is not linked to any personally identifiable information while a user is visiting our site. We use both session cookies and persistent cookies. For the session cookie, once users close the browser, the cookie simply terminates. A persistent cookie is a small text file stored on the user's hard drive for an extended period of time. Persistent cookies enable us to track and target the interests of our users to enhance their experience on our site. By setting a cookie on our site, users would not have to log in a password more than once, thereby saving time while on our site. Persistent cookies can be removed by following Internet browser help file directions. Log Files:
Like most standard website servers, we use log files. This includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring pages, platform type, date/time stamp. IP addresses, etc. are linked to personally identifiable information. We use Log Files in error diagnostics, session management and determining our advertising efficacy.
Communications from the Site Transactions and Service Announcements:
Members who buy tickets will receive a number of emails throughout the transaction process to ensure smooth transactions. We may also occasionally send out service-related announcements, for instance, if our service is temporarily suspended for maintenance. Generally, these communications are not promotional in nature, and users will receive them as long as their accounts are open. Customer Service:
We communicate with users on a regular basis to provide requested services. We respond to issues relating to a user's account via email or phone, in accordance with the user's wishes. Sharing Information
At La Farra NY, we care about your privacy. We will not share your credit card number or any other financial information with any third party except for the verification purposes mentioned above. We may share your personal information with third parties in the following instances:
Within Our Corporate Family:
We may share information with our parent company, subsidiaries, joint ventures or other companies under common control, where it may be used to provide joint services or for purposes such as internal statistics, strategic decision-making, customer verification, fraud prevention and security.
Legal Disclaimer:
Though we make every effort to preserve user privacy, we may disclose personal information when required by law or under the good-faith belief that such action is necessary under applicable law. We may disclose personal information in order to establish or exercise our legal rights or defend against legal claims. We also share information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, to protect our property or interests or that of our agents and employees, and to protect personal safety or the public. Aggregate Information (non-personally identifiable):
We share some aggregated demographic information (age, zip codes) with some of our partners. This is not linked to any personally identifiable information. We may use third-party advertising companies to serve ads on our behalf. These companies may employ cookies and action tags (also known as single pixel gifs or web beacons) to measure advertising effectiveness. Any information that these third parties collect via cookies and action tags is completely anonymous. Third Party Service Providers:
We may disclose information about individual users to third parties who provide services to La Farra NY. These third parties provide a variety of services to La Farra NY, including, without limitation, verifying credit card information, fulfilling ticket orders via courier delivery, processing credit card transactions, and disbursing payments to sellers. In addition, these services may include enhancing the information La Farra NY collects about its customers. We may also use third-party email providers to assist with sending our marketing emails. These companies do not retain, share, store or use personally identifiable information for any secondary purposes. Any personally identifiable information that La Farra NY shares with its service providers may only be used to provide services to La Farra NY and the service providers will not be given permission to use such information for other purposes. Business Transitions:
In the event La Farra NY goes through a business transition, such as a merger, an acquisition by another company, or a sale of all or a portion of its assets, users' personal information will, in most instances, be part of the assets transferred. Users will be notified via prominent notice on our website for 30 days after a change of ownership or control of their personal information, if personal information will be used contrary to this policy. If as a result of the business transition, the users' personally identifiable information will be used in a manner different from that stated at the time of collection, users will be given the option to continue sharing their information consistent with our notification of changes section. However, nothing in this Privacy Policy is intended to interfere with the ability of La Farra NY to transfer all or part of its business and/or assets (including the Site), for any purposes, without any limitation whatsoever. La Farra NY specifically reserves the right to transfer or share a copy of personally identifiable information collected from its Site to the buyer of that portion of its business relating to that information. Security
This website takes every reasonable precaution to protect our users' information. When users submit sensitive information via the website, their information is protected both online and off-line. When our registration/order form asks users to enter sensitive information (such as credit card number), that information is encrypted and is protected with encryption software, currently SSL encryption. While on a secure page, such as our order form, the lock icon on the bottom of web browsers such as Firefox and Microsoft Internet Explorer becomes locked, as opposed to un-locked, or open, when users are just 'surfing'. While we use SSL encryption to protect sensitive information online, we also protect user-information off-line. Access to all users' information, not just the sensitive information mentioned above, is restricted to our offices. Only employees who need the information to perform a specific job (for example, our billing clerk or a customer service representative) are granted access to personally identifiable information. Employees are kept up-to-date on our security and privacy practices. The servers that store personally identifiable information are in a secure environment, behind a locked cage at a professional hosting company. Although we endeavor to create secure and reliable Sites and to safeguard against unauthorized disclosures of information, we cannot assure you that personally identifiable information that we collect will never be disclosed in a manner that is inconsistent with this Privacy Policy. You hereby acknowledge that La Farra NY is not responsible for any intercepted information sent via the Internet, and you hereby release us from any and all claims arising out of or related to the use of intercepted information in any unauthorized manner. External Links
The Site contains links to other websites maintained by third parties. Please be aware that La Farra NY exercises no control over linked sites and is not responsible for the privacy practices or the content of such sites. Each linked site maintains its own independent privacy and data collection policies and procedures, and you are encouraged to view the privacy policies of these other sites before providing any personal information. Changes in this Privacy Statement
If we decide to change our privacy policy, we will post those changes to this privacy statement, the homepage, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.
We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our home page.
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